W.I.L.DLIFE CLOTHING AND DESIGN

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Everyone knows what a logo is. Its what companies use to represent their business. Like Nike’s swoosh, Mcdonald’s golden arches (M) or Starbuck’s green mermaid.

But what is branding exactly? Branding is more of a whole perspective of how your customers experience your company. While a logo is only a small simple mark, a brand includes every single touch-point your customers have with your company.

 

So why does any of this matter? Why should we care that our Wildlife Clothing and Design company does branding and not just logo design. 

 

Here is why, your customers don’t experience your company in the form of a logo. They experience your brand through your website, or your menu, product packaging or promo videos.

Its important the design company that is working on your logo understands that your logo is just one small part of a large collection of graphics, promos and marketing.

 

For example, Nike logo is the swoosh its clean simple shape that represents motion and speed. The name Nike comes from the Greek winged goddess of victory.

What makes Nike work is its commericials, sports celebrity endorsements, product placement, websites, print ads, product photography, social media marketing and so much more. That’s what makes Nike a brand.

 

The role of branding in business marketing with any new business, is establishing your foot in the market and to your target audience is crucial. Building your brand around your product or services is easily done, if you have all the tools your business needs to be successful.